Sales: 888-378-7991 | Service: 866-480-5041 | 1806 Durham-Chapel Hill Blvd, Chapel Hill, NC 27514

Manufacturer News


2018 BMW X3

The 2018 BMW X3 receives a stylish redesign for 2018, and an M performance model also makes its debut.


2018 BMW 7 Series

The BMW 7 Series stands at the pinnacle of the automaker's sedan lineup, rising above all others in terms of luxury, performance, style, and technology.


2018 BMW 5 Series

Two new advanced engine options and state-of-the-art technology propel the 2018 BMW 5 Series into the next generation of ultimate driving.


Start the New Year Off Right with the 2018 BMW X1

If you're looking for a way to start the new year off right, we have just the vehicle for you: the 2018 BMW X1. Learn more about it here.

Articles For You

Destination Southpoint 2018

In Spring of 2018, Southpoint will become the new home to all Performance Auto Mall Brands, including Acura, BMW, and Subaru. To learn more details, please read the blog EVOLVE WITH US.

Digital Retailing at Performance BMW

By determining the value of your trade-in, you will have an idea of where to start with your car-shopping budget.

Exciting Technology Features to Keep You Safe This Winter

We know that it’s important to have the latest and most innovative features at your fingertips in a world of ever-changing technology. Read on to learn how these can keep you safe this winter (and all year long).


5 Ways to Keep Your On-the-Road Office Neat and Organized

If you're regularly using your car as a workstation, how can you keep track of everything and keep it organized and tidy? Here are 5 tips from Performance BMW.


How To Preserve Your Vehicle’s Leather Interior

Nothing is quite as comfortable or form fitting as a leather interior, but leather is easily damaged and requires maintenance and care to stay looking good.

Performance BMW


1806 Durham-Chapel Hill Blvd, Chapel Hill, NC 27514


Follow Us

Stay connected to our dealership!

Contact Us

Fill out the form below

First name is required
Last name is required
A valid email address is required

Newsletter Signup

How Can We Help?

Use the form below to contact us with any questions or comments.

First Name is required.
Last Name is required.
A valid email address is required.

Performance BMW
1806 Durham-Chapel Hill Blvd
Chapel Hill, NC 27514

Sales: 888-378-7991
Service: 866-480-5041
Parts: 866-507-4386

© Copyright 2018 3 Birds
All Rights Reserved

Privacy Policy / Disclaimer